Digital Product Marketing Coordinator (2027)

Digital Product Marketing Coordinator

INNOVATE WITHOUT BOUNDARIES! At Milwaukee Tool we firmly believe that our People and our Culture are the bookends of our success. Our employees work with a passion to never settle and always improve, enabling us to push the status quo and change the lives of our users.

Our Digital Product Team is responsible for creating and driving a commercially viable and innovative digital product roadmap that address the unmet needs of our users. We increase user productivity by integrating new technologies and methodologies to deliver new-to-world software and features. We work with our users through data, observation, interviews, and field research—making them part of the solution process. Our team defines market opportunities, works cross functionality to align and gain support, and lead Developers, designers, and key partners to bring these solutions to market.

Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

You'll execute EXTREME OWNERSHIP through these duties and responsibilities:

• Support the Product Manager in developing strategic long-term visions and prioritized roadmaps aligned with digital sales enablement initiatives.
• Lead the planning and coordination of user research sessions and field studies in collaboration with Product Management.
• Recommend and assist in executing primary user research methods—including surveys, interviews, and usability testing—to validate and refine new or existing software features.
• Help define and prioritize the product backlog to ensure alignment with business goals and user needs.
• Collaborate with end users and stakeholders to gather requirements and translate them into actionable product use cases and business requirements.
• Serve as a liaison between IT and business stakeholders to ensure shared understanding of product priorities and backlog items.
• Assist in managing Agile ceremonies such as sprint planning, daily stand-ups, sprint reviews, and retrospectives.
• Communicate product status updates to leadership and key stakeholders.
• Schedule and facilitate cross-functional meetings to align on feature development and commercialization priorities.
• Contribute to the creation of go-to-market materials for new software features, including stakeholder presentations, onboarding guides, demo environments, and digital sell sheets.
• Partner with Brand and UX teams to develop messaging and positioning for feature releases and commercialization efforts.
• Represent the digital product team at internal and external events focused on brand visibility, user engagement, and industry trends.
• Occasionally support sales and partner enablement events (e.g., trade shows, webinars) to promote digital solutions and gain insights into customer and distribution needs.
• Assist in developing interactive product demos and walkthroughs to showcase performance advantages and user benefits.
• Support internal training initiatives by creating and delivering product education sessions for sales and support teams.
• Generate performance and usage reports to help Product Management analyze adoption trends, user segmentation, and feature engagement.
• Continuously learn and apply Agile best practices to enhance team performance and delivery.
• Assist in managing project timelines, budgets, and deliverables to ensure successful execution

The TOOLS you’ll bring with you: