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Summer 2023: Marketing Intern

  • Job Description:

    • Marketing Intern

       

      INNOVATE WITHOUT BOUNDARIES! The Milwaukee Tool Marketing Internship develops our next marketing leaders. This challenging program will develop your leadership skills with training, support, and experiences with numerous aspects of the business. Get an inside look at managing a multi-million-dollar portfolio in some of the most exciting departments within the company (Brand, Channel, and Product). You will learn best-in-class practices in merchandising, marketing, sales, forecasting, relationship management, event planning, and gain first-hand knowledge about our customers.

      These skills build a solid foundation as you navigate your career. As you progress through the program you will work on a team to build a final project proposal to be presented to the Executive Team of Milwaukee Tool at the conclusion of your internship. Which of your ideas will be seen in the next product launch?

      Students that are a part of the Summer Marketing Internship will work cross-functionally with each marketing department but will focus on their assigned sector (channel, brand, and product) for the summer.

       

      The TOOLS you’ll need to have:

      Channel Marketing Objectives

      • Take Part in Promotional Planning Process
      • Understand Different Conversion Programs Offered in Each Channel
      • Understand Channel's Role in the New Product Commercialization Process
      • Understand the Programming (Co-Op, Dating Terms, Rebate, Etc) in Each Channel

      Brand Marketing Objectives

      • Build an Understanding of Project Planning & Management
      • Understand how Brand Interacts with Other Marketing Depts., Sales & Suppliers
      • Understand the NPD Brand Process and Commercialization Requirements
      • Gain an Understanding of the Importance of VBL
      • Digital Marketing and Exposure Through Media

      Product Marketing Objectives

      • Know the Vigor Process, Key Tollgates, and Team Roles That Structures Milwaukee NPD
      • Collaborate & Understand the Relationship Between Product, Channel, and Brand
      • Develop Skills Setting Up and Performing Field Research
      • Build Presentation Skills and Product Knowledge in Different Categories
      • Understand Commercial Planning Process and Timeline
      • Develop a Deeper Understanding of Product Opportunity Assessment Process

       

      What TOOLS you’ll bring with you:

      • Student working toward bachelor’s degree, with major or minor preferably in Marketing, Econ, or Business
      • Proficient in Microsoft Office software, including Excel, Word, and PowerPoint.
      • Must have good interpersonal, verbal, and written communication.
      • Ability to work under minimal supervision and be self-motivated.
      • Solid analytical and technical skills

       

      Our Perks and Benefits:

      • 10-Week Paid Internship 
      • Summer Housing Support 
      • Generous 401 (K) savings plan.  
      • On-site wellness, fitness center, food, and boutique coffee service.  

       

       

       

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